Active Listening in Sales: The Ultimate Guide
Listening: it sounds simple—we do it without even trying. But that’s also what makes us take it for granted.
Too often, we are waiting for our turn to talk or thinking about what to say next, instead of truly listening to the other side. To eliminate this habit, I’ve taught the sales reps who have reported to me over the years a very specific skill: Active listening.
Table of Contents:
What is active listening?
Active Listening Framework
Techniques to Improve Your Active Listening
Examples of Active Listening
Active listening is a form of communication that aims to achieve mutual understanding between two or more parties. It is used commonly in professions like teaching, coaching, and sales. With active listening, both parties benefit from the communication by having their needs, wants, and desires heard.