How Subtitles and Captions Help Increase Video Views by 80%
Video content is key to a great social media strategy. In fact, video generates 12x more shares than text and images combined.
But video content only works if it’s optimised properly for your social media platforms.
Many marketers forget to add one crucial element before they post their videos: captions. Without them, you could miss out on 80%-85% of your target audience:
- Why are captions crucial for your social media videos
- What does a captioned video look like
- How do you add captions to your social media videos
- What else can you do to optimise your social media videos
85% of Facebook users and 80% of LinkedIn users scroll on their social media feeds with the sound off.