#ThinkTankUS highlights: Transforming the affiliate model | ShareASale
This year’s Awin and ShareASale ThinkTank was a hit, filled with packed meetings, exceptional insights and ample networking.
Awin Americas President, Alexandra Forsch during Grow Your Own Way
On June 27, the Awin Group brought together 200 of our advertisers, publishers, agencies and technology partners at the third-annual ThinkTank to network, learn, strategize and have some fun in an intimate setting.
Miss this year’s event? Don’t worry, our recap below has you covered.
Exploring new horizons and strategic innovations with the educational sessions
Conor Begley, Chief Strategy Officer at CreatorIQ, kicked us off with a presentation on key influencer marketing KPI ‘earned media value’ – exploring what it is, how it’s measured and why it’s critical to evaluating the creator economy. Conor was then joined by Alexandra Forsch, President of Awin Americas, for an insightful discussion on how brands can connect earned media value to the broader affiliate channel and better quantify affiliate marketing’s larger impact on total performance.
CreatorIQ Chief Strategy Officer Conor Begley during his presentation