AI in Analytics: How it works, top use cases and tools
Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences?Â
The answer: AI, baby. Specifically, AI analytics.
Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. (Like “To whom it may concern” or “Actions speak louder than words.”)
Netflix and Google collect this data so they can make predictions about what you want next. (And to make sure you keep using their products). This can only be done by analyzing millions upon millions of datasets from previous users.Â