How AI and data analysis can help your business provide the personalized service customers demand
Businesses should know a lot about their customers. After all, most companies possess significant data about the people who buy their products and services. But here’s the problem: much of that data remains untapped.
Not being able to harness the power of that data means companies face real danger.
The ability to access, analyze, and surface data to the right people at the right time is at the heart of what consumers increasingly demand: personalized, immersive experiences in which they feel truly seen and heard.
These customers are no longer content to be “caller number eight” in line or receive “personalized” marketing emails that clumsily paste their names at the top. They expect conversational, omnichannel experiences that meet them where they are.