How a Children’s Story Can Ease Your Mind About ChatGPT [Rose-Colored Glasses]
The chatter about ChatGPT in marketing and content doesn’t slow down. Generative AI and content creation have garnered attention as one of the most disruptive technologies since the advent of social media.
Passionate debates go around the benefits, threats, and abuses that AI-created content provides to marketing departments. But a more common thought I hear lately is that not today but soon, ChatGPT (or something like it) will reproduce “our voice” and create content every bit as well as you can.
This consideration comes not from the concern that artificial intelligence is blunt force “copying” work and spitting it out in some creative proprietary violation (though that fear exists). Quite the opposite, this idea seems rooted in the idea that the sophisticated technology will evolve its learning model into something capable of “speaking in the style of me” – as a person or a brand.