Applying Pain Point SEO to All-In-One SaaS Products: A Case Study
We’ve already shown through countless articles and case studies that focusing on Pain Point SEO keywords — i.e. prioritizing keywords based on buying intent instead of traffic potential — generates far better SEO ROI than standard top of funnel, traffic-chasing SEO strategies.
However, the fact that high-buying intent keywords generate far more SEO ROI than top of funnel keywords is taken to the extreme in all-in-one software products that are massively feature rich.Â
By “all-in-one” software, we mean software that does what numerous à la carte solutions do, but in one platform.
For these products, there is a massive opportunity cost to not prioritizing bottom of funnel keywords because, compared to à la carte products, there aren’t just 5, 10, or even 50 high-buying-intent keywords — there are often 200+. So it’s borderline inexcusable to focus on top of funnel, traffic-chasing, brand awareness SEO (e.g. ultimate guides, general how to’s, 10 tips, etc.). Just high-buying-intent keywords alone can satisfy years of content production.