Authenticity vs AI: How to Stand Out from the Noise!
How to build a content campaign that drives sales quarter after quarter.
We all know the importance of creating content– but creating content for the sake of it doesn’t often result in increased sales. Content campaigns are a great way to engage your audience, build brand awareness, and drive sales quarter after quarter.
In this article, you’ll learn how to create a 90-day content campaign that will deliver lasting value to your business, move prospects through the customer journey more efficiently and effectively, and drive sales! Let’s get started!
6 Levels of Customer Awareness
As your prospects move through the customer journey, their awareness of your brand and offer increases.
In 1966 Breakthrough Advertising, marketer and author Eugene Schwartz identified five stages of customer awareness. Since then, digital marketing has evolved significantly, creating the need for a sixth level of customer awareness that DigitalMarketer introduced.