Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and charities to maximize their positive impact across different areas.
Cosmetics company Aveda earned a win in the Sustainability category for its sustainability packaging push in partnership with woman-owned packaging supplier Xela Pack. The result of Aveda and Xela Pack’s years-long collaboration is prestige beauty’s first-ever paper-based, locally recyclable sachet. The new design elevates the customer experience, while a peer-reviewed life-cycle assessment calculated the sachets reduced water consumption by 36% to 68% and CO2e emissions by 37% to 64%. Additionally, Aveda’s primary facility manufactures products using 100% wind and solar power, and the brand pioneered using 100% post-consumer recycled PET bottles.
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