Axios Pro generated $2 million in 2022 with more than 3K paid subscribers
Ivy Liu
Axios launched its subscription business, Axios Pro, in January 2022 and within that first calendar year, secured more than 3,000 paid subscribers who contributed about $2 million in revenue, according to the company.
At the one year mark, Axios Pro’s subscriber retention rate is a healthy 100%, but as Pro only offers annual subscriptions, it’s unclear how many of those subscribers have already reached their renewal point. Axios did not respond with the percentage at the time of publication. The amount of money Axios Pro is expected to generate in 2023 is already up 20% year-over-year based on the renewals it’s sold and the increases to subscription packages for those returning subscribers, meaning subscribers are staying and willing to pay more for their second year of Axios Pro. But the current economic slowdown and rise in inflation poses a risk to publishers’ subscription businesses — particularly those with premium subscription products.Â