2023 B2B eCommerce Trends: These Strategies Can Boost Your Business
The present-day B2B marketplaces are not what they used to be a few years back. COVID-19 brought a massive wave of digital revolution that changed the picture of B2B eCommerce and marketing. As people were bound to stay indoors and businesses were required to shut down their physical stores and offices, things went digital.
The global lockdowns gave B2B business owners the opportunity to understand digital channels in detail and explore this new space.
The result?
Today, most businesses are willing to take their marketing and sales to online marketplaces. The eCommerce market – which used to flourish with B2C businesses – has now become an indispensable part of B2B businesses as well.
A Salesforce report reveals that 57% of digital leaders believe online channels will contribute to more than half of all B2B sales revenue within the next two years. Further, some studies have also revealed that B2B eCommerce web pages, marketplaces, and login portals saw a growth of 17.8% in online sales in 2021. Thus, it won’t be wrong to say that eCommerce has become a must-have for almost every B2B business.