Top 10 B2B Ecommerce Trends for 2023
If you’re a B2B company, ecommerce is a necessity for your business.
As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022.
B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers.
To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In this post, we highlight the top 10 for 2023:
- Mobile Optimization Will be Vital
- Social Commerce Will Give Prospects More Shopping Options
- Personalized Online Shopping Will Get More Personal