B2B Marketing News: Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search
The Top 50 B2B Marketplaces: A New Ranking
B2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report data of interest to digital marketers. Modern Distribution Management
Why influencer marketing, still a small slice of digital budgets, seems recession-proof
U.S. organizations are expected to spend $6.16 billion on influencer marketing during 2023, climbing from the $5 billion seen during 2022, as influencer marketing has appeared to be more resilient than other forms of marketing, with influencer marketing budgets staying strong, according to recently-published forecast data. Insider Intelligence