B2B Marketing News: B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox
Changes to B2B ecommerce coming fast [SURVEY DATA]
B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2B marketers contained in newly-published report data. Digital Commerce 360
3 Trends Driving The Consumerization Of B2B E-Commerce
60 percent of digital-first B2B buyers have said that they view e-commerce experiences as very important, with some 67 percent noting they switched to vendors that presented a more consumer-like experience, according to recently-released survey data. Forbes
“The size of the B2B e-commerce market and its potential impact on the global economy should really be driving more headlines.” — Justin Main @jtothemain Click To Tweet