Elevate B2B Marketing News: LinkedIn’s B2B Marketing Trends, SEO Adoption Climbs, & New Pew & Gartner Marketing Reports
LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023
The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful outreach, a shift to minimizing risks, and greater engagement with high-probability buyers — three of several findings of interest to B2B marketers from LinkedIn (client) shared with Adweek. Adweek
Podcasts Are Now A Top Source of Thought Leadership Content in the US
Social media business influencers, traditional email newsletters, also with webinars and virtual panels joined business podcasts as the top thought leadership content sources among business decision-makers, according to recently-released survey data. MarketingCharts
New LinkedIn Analytics: More Insight Into Followers & Top Posts
Microsoft-owned LinkedIn has rolled out an array of new performance measurement features for posts on the professional social media platform, including new content impression and interaction data, along with updated follower demographic information, LinkedIn recently announced. Search Engine Journal