B2B Pricing Models & Strategies [+ Pros and Cons of Each]
Your B2B pricing plays a key role in shaping your company’s revenue. Set your pricing too low and you’ll need to capture an enormous size of your total addressable market to hit your goals. Go too high and you alienate customers on smaller budgets. Hide your pricing so you can sell to any type of customer, and people may lash out.
When selling in B2B, you’ll need to set the best prices to guarantee customer acquisition and retention. This may seem complicated at first glance, but it doesn’t need to be.
In this post, you’ll learn:
- What is B2B Pricing?
- Four B2B Pricing Models (Including Their Pros and Cons)
- Four B2B Pricing Strategies (Including Their Pros and Cons)
- Three B2B Pricing Mistakes to Avoid Like a Plague