B2B Sales Prospecting Techniques – a Checklist for Success
B2B prospecting is always a challenge but there are some shortcuts to success. I’ve put together some tips for boosting your chances with some simple but effective improvements you can make to your cold outreach. From big-idea strategy to small-scale changes in the way you craft your messaging, use this list to up your B2B sales prospecting game today.
B2B prospecting is tough, but there are ways to make it easier
Creating and cultivating cold sales leads is a tough task, as getting rejected and ignored are standard. Your hard work is often met with silence on the other end. Making progress along the conversion path takes time, patience and persistence.
B2B customers are much more marketing-savvy than B2C customers, too. They know much of your marketing playbook and they are far less likely to respond to techniques that may work when dealing with the public. They want to be an audience of one and doing that at scale is a challenge.