LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig
Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe
How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B marketing conference, B2Believe in San Francisco last week.
Without a doubt these are interesting times and many B2B marketers are experiencing a challenging economic market. Jim challenged the 800+ marketers in attendance that we need to prove our value more than ever before.
Despite challenges of budget reductions, hiring freezes and an uncertain economic forecast, there is hope.