Back-To-School Shopping in 2023: What Retailers And Online Stores Need To Know For A Successful Season
Back-to-school shopping is a significant event in the retail industry, generating billions of dollars in sales each year. Back-to-school spending is second only to the holiday season in annual retail sales in the United States.
According to the NRF, back to school spending in the United States is expected to reach $347.23 billion in 2023. This is up from $343.53 billion in 2022, but below the record of $366.22 set in 2021.
National Retail Federation
The back-to-school shopping season typically runs from July to September, with the peak shopping in August. The most popular items for back-to-school shopping include clothing, backpacks, school supplies, and electronics.
Back-To-School Statistics for 2023
Snipp, a promotion and loyalty program provider, has created an exceptional marketing guide on Back-To-School Shopping for 2023. Here are some key statistics they’ve provided: