Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees
The interest in short-form video content across social media platforms has grown exponentially, with most companies now maximizing engagement through multi-channel means.
This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse communities in media. They also showed heavy investment in ad tech innovations, the top-performing category by a landslide.
Another key throughline is how interactive content allows viewers to shape stories and experiences through their choices — paving the way for new shoppable content innovations.
The first on the shortlist is Barkley, in five categories (the most of any entrant). One of those categories is Best Brand Film – Series for the ‘Pets Stay Free’ campaign with Motel 6. This campaign highlighted that Motel 6 is a welcoming place for all family members, including the furry ones. Barkley and Motel 6 did this through a “choose-your-own-ADventure” on Hulu that targeted pet owners with the question, “are you a cat or a dog person?” The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. All of this led to an increase in year-over-year sales for Motel 6.