What Is A Dark Post – Ultimate Dark Posting Instagram Guide
So, you’ve come across the term, dark post, and are here to learn more.
Let’s help you with that.
A Facebook dark post is a social media post shadowed as a targeted ad focused on a target audience that does not appear on the feed of that business’ Facebook page. In this way, a dark post differs from an organic post that you publish and is not the same as a boosted post.
Also worth mentioning, dark posts do not show up in your followers’ news feed either. Instead, dark post ads are displayed as Facebook ads to the people you are specifically targeting.
Just like other Facebook ads, a Facebook dark post can be shown in multiple Facebook ad placements including the display network and on Instagram.
Read the rest of this guide to discover everything you need to know about the what, the why, and when to utilize dark posting on Facebook and Instagram. We will include the benefits and best practices, as well as some of the obstacles you might face when using a dark post ad as part of your social media marketing strategy – and how to overcome them.