The 7 Best Marketing Automation Software (To Amplify Your Strategy)
Just a few years ago, marketing automation software was widely regarded as advanced technology—something only available to the highest-spending, most forward-thinking businesses.
It’s fair to say things have changed. Today, marketing automation is commonplace. And with new use cases and workflows emerging all the time, the global marketing automation software industry is expected to reach 3X its 2020 value by 2027.
Why do we love automation so much?
It’s not all about efficiency savings. Sure, 38 percent of marketers say automation software allows employees to better use their time. But there are myriad other benefits, including:
- Improving the customer experience (cited by 43 percent of respondents)
- Better data and decision-making (35 percent)