Your 2023 Website Strategy Must Include These 6 Things
Your business website is an essential piece of your marketing and sales success, but where do you start?
I don’t think many would disagree with this statement: Your website is an essential part of your business and a modern marketing strategy.
A business website, when strategized, designed, and built effectively, can be what They Ask, You Answer calls your very “best salesman” — answering questions and collecting and nurturing leads while others are asleep, and never needing a vacation.
- Your website’s primary goals
- An inventory of your content
- The story you plan to tell
- A plan for video and new content
- A plan for self-selection
- A technical setup and launch plan