What is an Advertorial? 8 Examples to Help You Write One
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team.
What is an advertorial?
Benefits of Advertorial Marketing
Advertorial vs. Editorial
How to Write an Advertorial
Advertorial Examples
An advertorial is the name for an advertisement that’s written or produced in the form of editorial content. Generally, advertorials give author’s credit to the advertiser and indicate that the post is paid for or sponsored.
A good advertorial doesn’t clearly state that an advertiser made the post in the copy, but it also doesn’t hide that fact. An advertorial should provide the same high-quality content as a blog post or video but give a spotlight to the product being advertised.