Bloomreach: Empowering Ecommerce Marketers to Drive More Results with Less Complexity
The past few years have seen e-commerce accelerate at breakneck speed. And while that growth has evened out as of late, the potential of e-commerce has hardly reached its limit. Over two billion people made online purchases in 2022, and those numbers will only continue to increase in the coming year.
Yet this poses a challenge for marketers, who not only need to focus on attracting these new customers but also figure out a way to retain the existing ones. As customer acquisition costs continue to rise alongside e-commerce revenue expectations, finding a way to solve this challenge — fast — is more important than ever.
Bloomreach recognizes this challenge facing marketers today and offers a solution with a tool that makes personalized, omnichannel campaigns easier for marketers to build and faster to drive results. Using data-driven personalization throughout their campaigns, businesses drive engagement, customer lifetime value, and, ultimately revenue.