How to Build A Brand: Part 2 of How to Build a Multi-Million-Dollar Brand
EDITORIAL NOTE: This is part 2 of a series on branding. To get the whole story, start with What Is a Brand? Part one of How to Build a Multi-Million-Dollar Brand.
When we last left off, Dakota Riley of Keller Williams Realty had just spread her branding wings in an attempt to differentiate herself from the countless real estate agents in the South Shore of Massachusetts. After taking a 30,000-foot view of Dakota’s business model and competitive landscape, we decided to build the brand as “Depend on Dakota”.
We effectively positioned Dakota’s brand name to tell a story of how potential home buyers and sellers could put their trust in Dakota to get the best deal possible. After all, this was one of the most important investments of a client’s life, and Dakota needed the client to know that she would go to bat for the client’s best interests.