20 Best Buyer Persona Questions to Ask Customers [Free Template]
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets.
We’ve gathered the best questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of your company. But first, let’s review the goals and benefits of carrying out buyer personal interviews.Â
A buyer persona (or user persona) is a fictionalized representation of your target customer. But how do you know who that is unless you ask the right questions?
That’s where buyer persona interviews and surveys come in. Before creating your ideal buyer persona, it’s essential to choose a subsect of your existing customer base and deploy surveys that will help you understand their background and goals. You can also use a market research service, such as Qualtrics, to run panels and interviews with neutral participants.