Podcast: Predicting how AI is changing the future of marketing
Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal.
Oh, hang on. We’re just having flashbacks to Mad Men. What a show, huh?
But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? How would he adapt? Could he?
Listen to our hosts, Pete Housely and James Thomson, find out the answer by talking to esteemed guest and marketing maven, Andrew Lionis, SVP of Strategy and Client Solutions at Datawyze, and learning how marketing agencies are using AI themselves to win in this new world.