Cause Marketing for Ecommerce Brands: Everything You Need to Know
It’s no question that customers are more ethically conscious than ever before.Â
They’re more politically aware — and they care more about where their dollars go than they did even ten years ago.Â
For ecommerce sellers, this presents a unique opportunity to align with your customers on the things that matter most to them: their values.Â
This is where cause marketing comes into play.Â
Cause marketing is a partnership that you enter into with a nonprofit organization. The idea is that you offer financial support while they offer you more brand awareness.Â
It’s the opportunity to stand behind your brand values and contribute to doing good for the world — no matter what that looks like for you.Â
And your customers will feel good about purchasing from you. According to a Zeno Strength of Purpose research study, people are 4x more likely to purchase from, and 6x more likely to protect, purpose-driven companies.