Is Code-To-Text Ratio A Google Ranking Factor? via @sejournal, @mirandalmwrites
You probably already know that your website’s coding can impact your search engine rankings.
You know that adding snippets for SEO, like a meta description, alt tags, and title tags, can significantly improve your visibility to search engines.
But, you may not have considered how the volume of code versus the amount of text on that page can affect your ranking.
It’s a concept known as “code-to-text ratio,” which can dramatically affect user experiences, page indexing, and page speed.
But what makes a good code-to-text ratio? And more importantly, how much does it factor into your search ranking?
The first question is easy to answer but has complex execution. A page should have just as much code as it needs and, at the same time, just as much content as the users need.