How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia.
So you share a bunch of meetings with another team and call it cross-functional, right? Not so fast. To effectively collaborate across departments requires more than just sharing goals and countless meetings.
What does it take? We’ve asked marketing leaders from different teams (See what we did there?) at HubSpot for their top tips on cross-departmental collaboration. The result is 11 actionable suggestions that you can do today. So put down the calendar invite and read on…
- What is cross-department collaboration?
- Why is cross-department collaboration important?