How to Lose a Negotiation in 7 Easy Steps
Every step of your sales process is a struggle in its own right, so by the time you reach the negotiation stage, it can feel like you’ve run a marathon — but you still have a ways to go.
Landing on agreeable terms that sufficiently suit your interests is a finicky, often frustrating process that can go south on a dime. Winding up on the wrong side of a slanted deal or losing out on a potential agreement entirely are possibilities in every negotiation — and you need to know how to steer clear of those outcomes.
From preparing the wrong way (or not at all) to letting the buyer handle the next steps, there are plenty of ways to stumble right before the finish line. So in the interest of showing you exactly what not to do, we’ve put together a handy, seven-step action plan for losing a negotiation.