How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before)
Whenever you’re trying to get from point A to point B, it helps to understand the terrain between the two. How far do you have to go? What hazards should you look out for? Where can you stop for gas? Knowing the landscape makes for a successful journey.
As a business owner or marketer, it’s all about the market landscape. Without a doubt, you’ll encounter competitors along the way, and they can slow down your progress. That’s why it’s important to know exactly where they stand.
A competitive landscape analysis provides the information necessary to overcome your competitors and reach your destination. In this article, we’ll explain what a competitive landscape analysis is, describe some common competitive landscape analysis frameworks, and offer some techniques that demonstrate how to conduct a landscape analysis.