Keyword Analysis: The Definitive Guide 2023 | Backlinko
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether.
Keyword research—the process of uncovering keywords and search terms—can only take you so far. You need to conduct keyword analysis to narrow your selection down to the most relevant and profitable terms.
You can perform keyword analysis by looking at the difficulty, monthly search volume, the search intent behind the query, and conversion potential of individual search terms. By doing this, you discover the keywords that work best for you.
Today, I’m going to show you how to cherry-pick the keywords that will best complement your current SEO strategy.
What is Keyword Analysis?