Conductor acquires Searchmetrics in big enterprise SEO merger
Enterprise SEO platform Conductor today announced it has acquired Searchmetrics, another enterprise SEO platform and one of its closest competitors.
The terms of the deal were not disclosed. This is the second large acquisition for Conductor within the last year. On Feb. 16, 2022, Conductor acquired Content King.
I caught up with Conductor CEO and co-founder Seth Besmertnik to find out what this deal means for Conductor and its customers, as well as Searchmetrics’ customers and employees.
What it means for Conductor. One of the big draws of the Searchmetrics acquisition was its European customer base. Searchmetrics has 1,000 global customers, according to the company’s About Us page. Most of them are in Europe.
It also will expand Conductor’s European capabilities. The European “know-how” will help Conductor provide much better global support, Besmertnik said. While 90 percent of Conductor’s clients have headquarters based in the U.S., the majority of those organizations are multinational.