5 Building Blocks for Connecting Content to B2B Revenue Growth
The connection between content and revenue has never been easy to discern. But content marketing’s recent rise in importance will likely bring additional scrutiny to every dollar spent.
The ideal is a content strategy that engages an audience and leads many of them to become customers and come to rely on and maybe even evangelize your brand’s services.
But how do you prove that your content does any of that?
Phyllis Davidson, vice president and principal analyst at Forrester, shared a process that should help during the recent Content Marketing Institute webinar Show Me the Money: The Role of Content in B2B Revenue Growth (available on demand).