4 Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn from Them [New Data]
The Super Bowl teaches us a lot about healthy competition each year — but we don’t always see it play out on the football field.
Some of the biggest game-day face-offs occur when the commentators send us to a commercial break. While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day.
You can learn much from the top Super Bowl ads, even for a small brand, if you’re a video marketer. Although these ads have budgets we couldn’t imagine, the brands behind them still leverage creativity and cleverness, allowing them to grow mass awareness and stand out among their fiercest competition.
To help you zone in on key takeaways from the Super Bowl ads that resonated most with viewers, we asked more than 150 U.S. consumers to vote on their favorite big-game ads within four major product categories this year.