The Step-by-Step Guide to Conducting a Content Audit in 2022
When it comes to achieving your content marketing goals, the first impulse might be to create and distribute new content.Â
The problem, however, is that such content often gets buried and is rarely revisited and reused. This is an unfortunate reality for some, as updating and repurposing existing content can be one of the most efficient content marketing tactics.
Regular, well-conducted content audits can help you identify content that needs to be improved, or can be repurposed into other formats.Â
What Is a Content AuditÂ
A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals. It can benefit companies of any size, from small businesses to corporations.