How To Conduct A Content Audit Step-By-Step via @sejournal, @ashleymadhatter
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content.
For whatever reason, and despite your best efforts, not everything you publish is going to be a hit.
Sometimes, despite your best efforts, it will get buried, fail to rank in search results, and basically contribute nothing to your overall goals.
Don’t erase things you worked hard on or leave them to slowly fade into obscurity.
Instead, use these less-than-successful pieces of content to figure out where you went wrong, take action to correct it, and use that new knowledge to create stronger new content.
But before you can do that, you need to know which of your webpages are underperforming. And that requires a content audit.