The Ten-Step Strategy For Successful Content Distribution
Content distribution is the process of sharing and promoting your content (such as blog posts, videos, social media posts, etc.) through various channels to reach a wider audience. A content distribution strategy is a plan that outlines how you will distribute and promote your content across paid, owned, and earned channels (POE) to achieve your marketing goals.
There are several benefits of incorporating content distribution as part of your overall marketing strategy. Here are some of the key benefits:
- Increased visibility: By distributing your content across various channels, you can increase your brand’s visibility and reach a wider audience.
- Improved SEO: When you distribute your content on external platforms, such as social media and other websites, it can help to improve your search engine optimization (SEO) by generating backlinks and driving traffic to your website.