Growth Strategy: How Content Marketing Propels B2B Brand Growth Today
It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.”
Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour.
As Pulizzi described, Godin didn’t see much reason for distinction. “Teaching your customers and giving your customers the resources to believe you is new marketing,” Pulizzi paraphrased. “They become a fan of yours because you teach them something that makes them feel better about the world.”
All this time later, Godin’s assertion has proven remarkably prescient. In the modern digital business landscape, marketing and content marketing have become inseparable. You can’t have one without the other. Content is the draw that brings people in and sets your B2B marketing machine in motion.