Five ways content for customer retention can boost your profitability
Nobody wants to keep on reinventing the wheel. Neither should you risk important, existing revenue streams by focusing solely on prospecting and closing deals. Acquiring new customers is costly, time-consuming, and not especially easy in uncertain times.
Doesn’t it make perfect sense to keep the customers you already have?
Preventing customer churn takes thoughtful planning. That’s why it’s important to develop a content strategy that educates customers on the use of your product. You can then use it to put your customers on the road to success.Â
In this article, we’ll introduce you to the three pillars of customer retention and then give you a roadmap for developing a retention-focused content strategy. (You can always jump down to that bit if you’re itching to put it into practice.)