2 Types of Content Marketing KPIs You Should Track (Separately)
Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to focus on in order to achieve the desired results.
For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing.
These are your resources: the content you produce and the ability to reach your audience.
QuantityÂ
Obviously, content quantity is about how much you publish. And it’s important because each piece of content is a chance to reach your desired outcome: new sales, retaining customers, becoming a thought leader in your space, etc.Â
For companies that are in the process of discovering content marketing, the quantity of content translates to the number of experiments you can make.Â