Content Marketing Meaning: Everything You Could Possibly Need To Know
Reading Time: 20 minutes
The phrase “content marketing” often falls into the category of words we’ve heard before but are not quite sure we understand. We nod along with everyone else but wish someone would explain.
Perhaps you’re too embarrassed to ask. We’ve all been there. Or maybe you’re looking for a refresher.
It doesn’t matter what brought you here, because below you’ll find absolutely everything you need to know about the meaning of content marketing, alongside some eye-opening examples.Â
Key takeaways
- Content marketing is an incredibly relevant and growing strategy. 82% of marketers are investing in the approach.
- Effective marketing solves a customer’s problem by understanding what they want and aligning towards it. 70% of buyers will actively define their needs on their own before they engage, so they know what they’re looking for.