Crisis Management: The Ultimate Guide To Navigating A Crisis
Right now, it seems like every week there’s a new brand crisis or celebrity scandal. There’s never been a more important time to take a look at your crisis management strategy.
With the help of a few PR experts, we’ve put together some key information on what crisis management actually involves, and how best to tackle it.
Stephen Waddington has been in senior PR roles for the past twenty years, and now heads his own advisory firm, Wadds Inc.
Andrew Bruce Smith delivers training and consultancy based specialist digital PR and social media skills as Managing Director of Escherman.
Vic Miller, VP PR & Communications at GWI, has had over twenty years experience, working both in agencies and in-house. For this guide, she draws on her experiences as VP of Global Comms at global digital consumer intelligence company, Brandwatch.