4 New Google Ads Performance Max Updates: What You Need to Know
Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type. Originally, most tools were focused on making it easy to “upgrade” your existing campaigns to PMax, whether it be Shopping, Dynamic Search Ads, or Display.
In recent months, there have continued to be countless updates to the Performance Max campaign ecosystem, but in my mind, they almost exclusively focus on two main areas: creative assets and targeting controls. In this post, I want to walk you through a few of the updates (although certainly not an exhaustive list) that have come out recently and what these trends mean overall for your Performance Max campaigns.
Contents