20 Neuromarketing Techniques & Triggers for Better-Converting Copy
You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action.
To elicit that emotion, you need a trigger. Where do you get that trigger? By implementing certain psychological principles to your marketing message.
Expert work with all those psycho principles in content is known as neuromarketing, and you’re on the right page to learn how to make the most out of it.
Contents
- What is neuromarketing?
- Why use neuromarketing in your copywriting?
- What are neuromarketing examples?
- What neuromarketing techniques work to drive action?
What is neuromarketing?
Neuromarketing merges neuroscience, psychology, cognitive science, and marketing to understand and influence consumer behavior. It uncovers subconscious and emotional factors impacting choices.