Content Planning: How to Create a Content Plan, Step by Step
What Is Content Planning?
Content planning is how you define what content you’re going to publish, when, and where.
With an effective content plan (sometimes referred to as a “content calendar” or “editorial calendar”), you can prioritize tasks, organize the creation process, and keep track of your progress.Â
Creating a content plan is a key step in any content strategy.Â
No matter the types of content you create (such as images, videos, or blog posts). Or the platforms you use to distribute it (such as Instagram, YouTube, or your blog).Â
Here’s how to create your content plan, step by step.Â
1. Build a Clear Content Strategy
A content strategy defines your goals, target audience, distribution channels, and other essential elements guiding your content marketing efforts. A content plan, on the other hand, is a written document to manage the execution of this strategy.Â