The problem with updating content (and how to find a sustainable process)
As a content creator, you do more than just create content.
Chances are you have your hands full with audience engagement, lead generation, product launches, business strategy, and other aspects that bring your creator biz full circle, building audience trust and revenue.
With so much on your plate, it’s easy to overlook an obvious tactic for scaling your brand and producing content efficiently without burning out: updating your outdated content.
Every piece of content has a shelf life. Once the time runs out, these content pieces start decaying and becoming irrelevant. A content refresh exercise can help you reverse this inevitable cycle of decay and get more juice out of your old content. Or how J. Martin puts it.
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