7 Pieces of Content Your Audience Really Wants to See [New Data]
Consumer preferences are constantly evolving, which keeps things interesting.
To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.
According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values.
1. Funny content
49% of consumers say that funny content is the most interesting and memorable.
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How Marketers Measure Up
According to our 2023 Social Media Marketing Report, 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.